Manchester United Draws highest traffic but Manchester City wants to engage their fans.

Article Link: Manchester United is top draw in UK Searches

Not sure how many people follow the Premier League teams... 

Unsurprisingly ManU is at the top of the heap for search visibility and close to the top for social visibility (Chelsea is the top in that category).   

 

 This has put pressure on other teams to invest increasing amounts on their digital presence and driving traffic to their sites.   Although a lot of the teams put the focus on traffic some seem to be taking a slightly different approach. 

Manchester City is trying to change the paradigm. (Article Link:  Man City Approach ) 

Instead of translating site content into a different language they are creating custom content for regions outside the UK.   This is garnering them a whole new legion of fans.  To take it a step further they created sub-brands within that site and add a human face to the online presence. 

I think this has some potential implications on online ad content on a global site cross geographies.