Chief Digital Officer

After attending Gartner's Symposium IT Expo, the world largest gathering of CIO's, it is apparent there is a shift in technology.  The message from leading technologists is that IT must drive revenue and one of the keys ways to do so is implementing a Chief Digital Officer.  Gartner predicts by 2015, 80% of enterprises will have made this organizational change to show their dedication to reaching new customers, driving increased customer service, and finding new ways to make money.  Also, Gartner predicts that data is the key to driving increased revenue.  The three ways to use data is collecting new forms of data, intelligent analytics and automated systems the experts say.  The CIO has a choice to make.  Either try and fill this role or be related to support the chief digital marketing.