Facebook has shown that their initiative on targeting custom audiences increases click through conversion rates and costs per lead. Despite the issues surrounding personal data protection, custom audience ads allow digital marketers to target Facebook users based on their personal data including email, phone numbers, and user IDs. This has allowed ecommerce companies to target a custom or narrower audience for whom the particular ads may really matter. This has lowered advertising costs for these companies by targeting a specific audience, and has allowed messages to ge constructed in a more personal manner.
Facebook has hit gold again by being able to charge digital advertisers for targeting a specific group of relevant customers, providing advertisers the capability to customize specific marketing messages or products to a customer with similar past purchases, and ensuring that advertisers yield a high ROI. I have yet to experience this on my Facebook real estate, but I wouldn't be surprised to wake up one day and see an ad that attracts my attention based on my purchase habits or personal interests.
Source: http://techcrunch.com/2012/10/11/facebook-custom-audience-ads/
or personal interests.
ReplyDeleteInteresting share. When it comes to improve the sales most of the businesses are turning to FB because they can easily engage to the potential customers. I also have hired the facebook ads management services and have been enjoying increased business sales since then.
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