Social Marketing to Women

 In a study it was found that 53% of online women use Social Networks at least weekly and the rate of Social Network adoption in the past year has been especially strong among older women. It was found that women over 40 years of age accounted for 53% of female core users. In a recent study, Facebook found one of their fastest growing segments are women over 55, up 175% in the last 120 days. Women comprise 56% of Facebook’s audience, up from 54% late last year.

Women are spending a significant amount of time online each day. A deeper look at their activities reveals that the line between “work” and “personal use” is blurring. When spending time on Social Networking sites, women easily co-mingle work and personal activities. “Self employed” women tend to spend more time online than other women for both “work” and “personal use”. This may be in part due to the lack of constraints to access Social Networks during working hours.

In addition to Social Network sites, blogs are a powerful source of purchase influence for women. Women who read and/or post to blogs are far more motivated by the desire to get information and seek advice/recommendations than are female social networkers in general. They are also significantly more likely to make a purchase decision based on customer experiences reported on blogs.

This presents a huge opportunity for marketers and advertisers.  Women are one of the most important demographics to advertisers.  Women control up to 85% of all household expenditures. They outnumber men online, and are spending a significant amount of time on Social Networks.

Source: http://shesconnectedmultimedia.com/pdf/report.pdf