Wednesday, October 31, 2012

Facebook's new service targets LinkedIn And Craigslist



Facebook is testing a way to monetize the huge user base. This time, it is for people on Facebook who are interested in either finding a staff to buy or finding a new job. This service, called "marketplace" is very similar to linked and craigslist. For the example, users can promote products and share them with the people living in the same area. Facebook would charge each posting for a $5 fee. In addition, Facebook allows the users to post their resumes or the job titles and it will connect these uses to other uses that have this information or tips. 

I thought this was an excellent idea. For the craigslist-like service, Facebook calling it “marketplace”, users can reach a larger group of active users than they would with Craigslist for a $5 fee. However, there are two potential problems with this service. 1) How to manage a large number of ads. One immediate thing that came to mind is that how to handle disputes from a transaction. Since Facebook charges a fee of $5, it will bear some responsibilities when a dispute occurs. 2) Privacy issues. For such service to work, Facebook needs to dig deeper in user’s information so that it can provide more tailored ads to the users. With respect to the linkedin-like service, it might work for Facebook. But problem is: People don't put a lot of career-related information on their Facebook profiles.

Source: http://www.thedaily.com/article/2012/10/31/103112-tech-news-facebook-hickey/

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