Facebook is testing a way to monetize the huge user base. This
time, it is for people on Facebook who are interested in either finding a staff
to buy or finding a new job. This service, called "marketplace" is very
similar to linked and craigslist. For the example, users can promote products and share them with the people living in the same area. Facebook would
charge each posting for a $5 fee. In addition, Facebook allows
the users to post their resumes or the job titles and it will connect these
uses to other uses that have this information or tips.
I thought this was an excellent idea. For the craigslist-like
service, Facebook calling it “marketplace”, users can reach a larger group of
active users than they would with Craigslist for a $5 fee. However, there are
two potential problems with this service. 1) How to manage a large number of
ads. One immediate thing that came to mind is that how to handle disputes from
a transaction. Since Facebook charges a fee of $5, it will bear some responsibilities
when a dispute occurs. 2) Privacy issues. For such service to work, Facebook
needs to dig deeper in user’s information so that it can provide more tailored
ads to the users. With respect to the linkedin-like service, it might work for
Facebook. But problem is: People don't put a lot of career-related information
on their Facebook profiles.
Source: http://www.thedaily.com/article/2012/10/31/103112-tech-news-facebook-hickey/
Source: http://www.thedaily.com/article/2012/10/31/103112-tech-news-facebook-hickey/
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