A new study from Napkin Labs, a Facebook app developer, found that only 6% of a Brand's Facebook Fan Page engage with the site by liking, comments, polls, or other means. Of the fans that did engage with the site, it was the average equivalent of less than one like over the course of the eight week study.
The study found that the more fans a page tends to have, the less each user is actually engaged and that the engagement of each one of a brand’s 20 most engaged fans is equal to that of 75 average fans. Each month, the "Super Fan" likes 10 posts, shares 5 pieces of content, and comments once. The Super Fans also get more likes and comments on their posts than average fans.
Alex Elawadi, 10 25 12
Source: http://mashable.com/2012/10/18/facebook-fan-engagement-2/
The study found that the more fans a page tends to have, the less each user is actually engaged and that the engagement of each one of a brand’s 20 most engaged fans is equal to that of 75 average fans. Each month, the "Super Fan" likes 10 posts, shares 5 pieces of content, and comments once. The Super Fans also get more likes and comments on their posts than average fans.
The article points to the fact that its not enough just to have "fans" but to also drive engagement.
Alex Elawadi, 10 25 12
Source: http://mashable.com/2012/10/18/facebook-fan-engagement-2/
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