LinkedInPage Redesign Lets Firms Target Updates

An article on Clickz.com regarding linkedin redesign describes the new features that are now available to company owned linked in pages for free. Free branded pages can now prominently display updates above the fold and updates will be visible for 48 hours. This provided Philips with "a 106 percent increase in engagement" according to the article. This is a boon to small business looking for a cheap solution to "owned" media.