Source: http://mashable.com/2012/10/17/digital-media-will-be-up-to-12-of-politicians-campaign-budgets-this-year-infographic/
This article had a bunch of interesting facts about the election and digital media. This year $159 million will be spent by political campaigns on digital advertising, as compared to $22 million in 2008. As I'm sure we have all heard, spending by political campaigns in general is up significantly, but this is a 616% increase, whereas TV, Radio, Cable is "only" up 180%.
The article also has a "Social Standing" for the big names in the presidential election. While it's probably not much of a surprise that Obama has a significantly higher social standing than Romney, I found it interesting that Romney's social standing is comparable to that of Michelle Obama, and that Joe Biden has an incredibly low social standing.
It's also interesting how average people approach politics in a social setting. A fifth of people avoid making political comments out of fear of offending someone else, 38% have found out through social postings that their friends had different political beliefs than they thought, and 10% of people have blocked someone because of their political beliefs.
Perhaps the most interesting stat of all is that a single non-partisan "Get out the Vote" message on Facebook in 2010 led to an average of an additional 340,000 people voting.
It will be very interesting to see how campaigns further adapt to online media in the future, and how prominent it becomes. As it is we see all of these negative ads on TV, what will it be like when campaigns start really going after each other in social media and online advertising. Or will campaigns just rely on their supporters to do their dirty work for them online. As it is, 24 hours ago the phrase "binders full of women" wouldn't have made sense to anyone, now it's one of the top phrases on the internet.
This article had a bunch of interesting facts about the election and digital media. This year $159 million will be spent by political campaigns on digital advertising, as compared to $22 million in 2008. As I'm sure we have all heard, spending by political campaigns in general is up significantly, but this is a 616% increase, whereas TV, Radio, Cable is "only" up 180%.
The article also has a "Social Standing" for the big names in the presidential election. While it's probably not much of a surprise that Obama has a significantly higher social standing than Romney, I found it interesting that Romney's social standing is comparable to that of Michelle Obama, and that Joe Biden has an incredibly low social standing.
It's also interesting how average people approach politics in a social setting. A fifth of people avoid making political comments out of fear of offending someone else, 38% have found out through social postings that their friends had different political beliefs than they thought, and 10% of people have blocked someone because of their political beliefs.
Perhaps the most interesting stat of all is that a single non-partisan "Get out the Vote" message on Facebook in 2010 led to an average of an additional 340,000 people voting.
It will be very interesting to see how campaigns further adapt to online media in the future, and how prominent it becomes. As it is we see all of these negative ads on TV, what will it be like when campaigns start really going after each other in social media and online advertising. Or will campaigns just rely on their supporters to do their dirty work for them online. As it is, 24 hours ago the phrase "binders full of women" wouldn't have made sense to anyone, now it's one of the top phrases on the internet.
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