Tuesday, October 16, 2012

Marketing half baked product

We have been bombarded with viral videos about the Google Glasses over the past few weeks, However, we still know very little about the product itself and we are not even sure the product will actually be released. So, why is Google actually doing this early buzz about this unproved product? And is it a good idea to follow Google's path on this 'Half baked" product??
Some answer are presented in this below article:
http://www.inc.com/christina-desmarais/google-glasses-the-power-and-perils-of-marketing-a-concept.html

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