source: http://business.time.com/2012/10/26/pinterest-for-dudes/
This article makes an interesting point about the digital marketing arena and how it is evolving to include marketing to men. That's right, men.
It turns out that guys like shopping too--they just want to be able to do it from the comfort and convenience of their homes (or via laptops and mobile devices on the go). The articles sums up the difference between genders perfectly: "women make shopping an event... men just want to find what they're looking for and be done". One fact that struck me was just how much guys like to shop: during last year's Black Friday, men outspent women online 2 to 1!
The main thing that keeps me skeptical however, is the relevance of Pinterest or any other social scrap-booking platform to men. As the article itself states, men just like to find what they're looking for and be done with it. So if a man finds what he wants and buys it, will he then go out to "Pin" that item so that his bros can go buy that item as well? I am guessing no, but the jury is still out there...
I think you're right. Anything that focuses on the ease of discoverability has potential. So guys might peruse a Pinterest but would not likely participate...
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