In the last Google quarterly results, Google lost Ad revenues to Mobile advertising. We may be wondering what is the size of the market, who are all the players and how the ads are rendered to mobile applications.
The rapidly growing popularity of smartphones worldwide has made mobile ads a viable option for advertisers. Research firm eMarketer estimates that spending on mobile advertising in the U.S. will reach $2.61 billion in 2012, before soaring to nearly $12 billion in 2016. In 2012, eMarketer estimates that the average amount of time U.S. consumers spend on their mobile devices -- talk-time not included -- will rise 51.9 percent to 82 minutes per day, a sharp increase from an average of just 34 minutes in 2010.
http://finance.yahoo.com/news/spending-mobile-advertising-u-projected-122000754.html
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