Source: http://techcrunch.com/2012/10/24/google-adwords-can-now-track-ios-app-downloads-in-addition-to-android/
Google has released SDK code to be integrated into Apple iOS mobile applications to track downloads through Google AdWords service. It's not perfect in a sense that it can't track all iOS mobile app downloads depending on where the link to download originated from, but it's definitely a step closer to help advertisers track their app downloads in the Apple ecosystem. This will definitely help digital advertisers gain more insights into their Adwords campaign conversion data, and allow for better customer targeting in the future. As iOS marketshare continues to gain strength in the mobile environment, more app developers will want to access to this type of data through Google.
No comments:
Post a Comment