Your Eyes as a Remote
Tired of losing your remote or forgetting your mouse along
with your laptop? Three guys in their
mid twenties are working to make those problems of the past. From a rather humble garage in Santa Clara,
three former Cornell students are developing a technology that utilizes a VGA
cameras to track and translate your eye movements into on screen actions. The software known as PredictGaze allows
consumers to control their laptops, e-readers, phones, and anything with a
camera simply by moving their eyes.
In addition to the obvious commercial use, could this
technology play into online advertising?
Could engagement eventually be judged partially based on the number of
Actual views an ad receives? Although it
is unlikely that this is the immediate focus of this new and exciting
technology, I can’t help but see it eventually having a somewhat creepy roll in
the assessment of campaign effectiveness.
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