I was sitting in Starbucks the other morning and was looking at the news stand there, and almost all of them had a very big title talking about the share fall of the google.
Google introduces their earning report, which was a decline from their last year equivalent earning. It was considerably lower. There is a challenge on their way. They entered the mobile market for a while and CPC is the advertising method they use for the mobile world as well. There is no decrease in the number of ads being clicked. but there are differences in the mobile ads and those shown on desktops. Smartphones and tablets still not as good as desktop
Interesting thing is that the the number of ads being shown has increased,with the smartphones showing ad at times people are not using their desktop PCs or laptops. Mobile ads have made a very long leap in e-commerce, as well they have produces lot of troubles for very companies too. Google is not the only one. Maybe there is also one measure intervening in the efficiency of CPCs. Reports show that ads being clicked on mobile are not as valuable than those clicked on desktops. In my last post in the blog, I mentioned one article from e-marketer in which the author was claiming about people's desire of seeing ads while reading news in tablets and paying attention to the ads on their smartphones. So it appears that for users shown ads are more of a pain than it is on PCs.Smartphones and tablets have produced lot of new ways for companies to open a way for introducing earnings, but there are many obstacles on the way too.
Source: New York Times, Thursday 18 Oct, 2012
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