Of course there are already other "mini tablets" in the space: Amazon's Kindle Fire HD and Google's Nexus, but when Apple enters a market, the category seems to shake up. Even though the iPad has been out for a mere 2.5 years, they've already sold over 100 million iPads.
The point of this article is that while Advertisers seem to have figured out how they want to advertise on devices like the full sized iPad (magazine type ads) and mobile phones (more location driven) the introduction of iPad Mini and tablets similar will pose a challenge to advertisers to figure out the right format of advertising for these devices.
As Jason Del Ray says in the article:
The iPad Mini looks like it will bridge the gap between Apple tablets and mobile phones, forcing advertisers to experiment with what works best on such a hybrid device. Is it big, magazine-esque ads with several capabilities, or ads that have simple calls to action, possibly connected to local data, that appeal to people on the move? The answer is probably "it depends."I'm not sure where they will net out, but I guess the best response will depend on how users interact with this device. Seeing as it is mobile and purse sized--much easier to carry around than the iPad--I wonder if more mobile type advertising will be the way advertisers go unless some is actually reading a magazine publication...
It will be more mobile by nature but whether people have 3G will be a huge factor as location based services for marketing depend on 3G for the most part. Most people turn on tablet wifi only selectively when they are on the go.
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