Friday, October 5, 2012

Bing and Facebook threat to Google?

Unlike numerous people around me who doubt Facebook’s capability to generate consistent and meaningful revenue, I firmly believe that it is only a beginning for Facebook to capitalize on its potentials, which will only rise in value for the years to come. As a matter of fact, Facebook has already flexed its muscle as a social media giant, partnering with Microsoft’s Bing, and Zuckerburg has even recently talked publicly about joining the search engine battle. These developments are self-explanatory of the importance and power of social media the current society places. Search has always been a battle of who provides the most relevant pages to the users. Now companies realized that information on social media is critical on winning that battle, and for Microsoft to win the battle against Google, they turned to Facebook. Bing now searches through the user’s Facebook profile, postings, and even friends’ postings to make search more meaningful and fun. In response, Google has incorporated its own Google+ into their search results, but as everyone knows, no one uses Google+.
I believe that partnership with Bing is really a win-win situation for Facebook and Microsoft. For Facebook, people will now really get to experience the power of social network as you can conveniently search your network based on keywords. For Microsoft, they are finally confident that their search algorithm is as good as Google’s, and with Facebook on their back, they are feeling really good about taking some market share from Google. All of these sounds like a perfect story for Microsoft, but one concern remains; privacy issue - Facebook user’s willingness to open their information to search engine. Personally, I explored Bing to make use of its new Facebook incorporation, but once it asked for my permission to access my profile, postings, pictures, and likes, I became hesitant and eventually declined the request. If majority of current Facebook users sympathize with me, then it will be meaningless. It will be interesting to see how this plays out and how much of market share Microsoft is able to earn from Google.

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