It looks like Facebook is trying to monetize their biggest asset - personal data.
Excerpt from WSJ Article:
Facebook Inc. is experimenting with new ways to leverage its greatest asset—personal data on about 900 million people—reigniting concerns about privacy. The strategy: selling access to its users.
To amp up the effectiveness of its ads, Facebook in recent months has begun allowing marketers to target ads at users based on the email address and phone number they list on their profiles, or based on their surfing habits on other sites.
Full article here: http://online.wsj.com/article/SB10000872396390443862604578029450918199258.html
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